Customer Segment Map
Outline a customer's interactions with an enterprise to understand and improve their overall experience.
Author: Eero Hosiaisluoma
Stage: This is a stub – if you would like to contribute and expand it please get in touch.
Phase: Focus | Explore | Co-Create | Invest | Realise | Sustain | All
Scope: Architecture | Identity | Experience | Enterprise
Flight level: Operations | Coordination | Strategy
Short description:
Customer segments (or personas) can be identified and introduced in a customer segment map. This is a segmented representation that can be added with certain semantics: sizes of pies, and extra markings of certain criteria (such as importance, volume, costs etc.) with tags and metrics.
Customer segment map.