Stakeholder Map
Show all stakeholders relevant to your enterprise in a simple map.
Author: Eero Hosiaisluoma @EeroHosi
Stage: This is a stub – if you would like to contribute and expand it please get in touch.
Phase: Focus | Explore | Co-Create | Invest | Realise | Sustain | All
Scope: Architecture | Identity | Experience | Enterprise
Flight level: Operations | Coordination | Strategy
A stakeholder map (also known as a people map) can be defined, for example, for the enterprise or one of its parts, such as a business area or product/service area.
A typical stakeholder map consists of circles (like an onion), starting from the ‘core’ (inner circle), and then introducing other levels of stakeholders in other circles.
Identified stakeholders can be placed into a stakeholder map that can be visualised a) from the customer perspective or b) from the organisation perspective. The former is focused on the customer, and the latter is focused on the target organisation. The customer perspective puts the customer in the middle, and other stakeholders into circles depending on their visibility from the customer’s point of view.
The organisation perspective is taken from the target organisation's point of view. The target organisation is performing certain behaviours and producing products and/or services for customers with partners.
Flat format: To save space, we can squeeze the circles into a tighter form as shown in the figure below. An A4 landscape format fits better into laptop screens, with which we typically work in co-design sessions.
The example is partitioned in groups 1) organisation, 2) partners and 3) customers.
Colors can be used to highlight circles as shown below.